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Versatility Of Black Hair

The natural hair movement has freed many black women from years of chemical and heat abuse and has changed their consumption pattern in the hair product category. Instead of getting their hair straightened with relaxers, women who embrace their natural hair buy more hair styling products to define curls. Subsequently, relaxers, which used to be the number one seller at beauty supply stores, stepped down to the second largest in hair product sales. According to the Mintel’s 2015 report, the sales of relaxers dropped 18.6% between 2013 and 2015, whereas the sales of hair styling products increased exponentially by 26.8%. Mintel anticipates relaxers will lose second place soon.

VERSATILITY: / CHRISSY / TALLAHASSEE FLORIDA NATURAL HAIR PHOTOGRAPHER

@justcallmeempress "Growing up my great grandmother always told me that my hair was my crowning glory and that I should treat it as such and take good care of it. It was also instilled in me to not let "just anybody" play in my hair, because it was mine and other people bothering in it could change it for the bad. She also told me to burn any hair of mine that shed so that it would not fall into the hands of the wrong person (lol). Throughout the years I've held on to the things that she told me & I've been very adamant about who I will do my hair or even touch it. Knowing that my hair was my "crowning glory" I always felt as though my hair was a representation of me and whatever I wanted to express at that moment. So I've done of lot of experimentation with hair, how I asked my mom to do it growing up, to a perm for a few years, a texturizer, really long hair to short hair. Dark brown to blonde and back to natural and I've never loved my CROWN my than I do right now. I am so in love with my locs from the texture to the color, they are a direct representation of who I am at this moment in my life and I couldn't be happier!

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