The natural hair movement has freed many black women from years of chemical and heat abuse and has changed their consumption pattern in the hair product category. Instead of getting their hair straightened with relaxers, women who embrace their natural hair buy more hair styling products to define curls. Subsequently, relaxers, which used to be the number one seller at beauty supply stores, stepped down to the second largest in hair product sales. According to the Mintel’s 2015 report, the sales of relaxers dropped 18.6% between 2013 and 2015, whereas the sales of hair styling products increased exponentially by 26.8%. Mintel anticipates relaxers will lose second place soon.
@trillneil_mls :"My hair represents patience and growth. My scalp being the soil and my dreads being the flower that manifested from it. It holds a deep bond and connection to my body from the very beginning until now. I loved every stage and moment me and my hair went through together.
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